Glassific, our augmented reality video conferencing tool, has finally been deployed as a beta version, just on the last working day of 2011. The first application based on this system is a simple Paint-like utility that allows users to draw a picture in the air, record a video of the creation and upload it directly to YouTube. All this stuff, without even touching your computer!
Bootstrapping, the chicken and the egg
Posted October 14, 2011 by calamedaCategories: Product Management, Startup, Uncategorized
Tags: bootstrap, mobile, start-up
How much bootstrapping is needed before being able to have a product capable of providing the cash flow needed to run the company? It seems that coming out for the chicken-and-egg recursion is quite tough. Developing the product takes time but bootstrapping also requires lots of resources that lower the priority for the product.
The obvious answer to the question above would be to use the time needed for the development of the product to maximize the impact of the tasks to be completed and tune these tasks so that the result is the sought-after minimum viable product. Read the rest of this post »
Our dream Startup Roundabout
Posted November 5, 2010 by calamedaCategories: Startup
Something interesting is currently happening around the Silicon Roundabout in London. The UK government is planning to help the development of technology-related companies in the area between the Old Street roundabout and the Olympic Village as statistics show this is a sector in constant growth both in terms of market and especially in terms of employment. The initiative has been named “East London Tech City” and since we got the news, we began thinking about how it could affect us or even better, how it could prove to be useful for our plans.
Renewing the provisioning profile for an iPhone app
Posted November 4, 2010 by calamedaCategories: Programming
Tags: iPhone
Our provisioning profile recently expired and it took a few hours to track back how to replace the old one in XCode in order to have the program compiling again. Here is the procedure to follow:
Product Management is colourful
Posted October 14, 2010 by calamedaCategories: Product Management
Tags: IP, Trademark
One of the nice sides of the Product Manager role is that it covers many different aspects of the development of an idea.
AOP promemoria
Posted October 12, 2010 by calamedaCategories: Java, Uncategorized
Tags: AOP
We are working hard towards publishing our new service for web-conferencing with augmented reality (project name CalaBoard) and among the programming features of the framework we adopted, Spring, there is Aspect Oriented Programming (AOP).
A Thursday in London
Posted October 1, 2010 by calamedaCategories: Uncategorized
Moving to London from a quiet place like Frankfurt is a kind of a shock at first and in fact life seems to be quite different here. Last Thursday was a very busy day and I thought it might be nice to put my day in writing so that I can remember about it in the future.
A step forward with the CalaBoard project
Posted August 9, 2010 by calamedaCategories: Augmented Reality, Calameda
Tags: CalaBoard, linkedin, Video-Conference
The enthusiasm caused by the first place at the TechCrunch Summer Pitch Battle (see previous post) gave us a boost in confidence and allowed us to heavily improve the CalaBoard project prototype. Here is the list of what we achieved up to now:
Swinging London
Posted July 19, 2010 by calamedaCategories: Calameda
Tags: CalaBoard, Elevator pitch, linkedin, London, TechCrunch Summer Pitch Battle
A few months ago we got news of TechHub, a new co-working space aiming at putting together technology companies from all over Europe in the heart of London and we thought this could have been a good chance for us to get better involved in the European startup scene. Eventually on Monday the 12th July TechHub opened and we finally started working in Bleaky.